Brand Manager of tourist destinations
Profession will appear after 2020
Trends
The specialist, who creates a brand of tourist destination, forms a portrait, positioning strategy and concept of promotion (terms of reference) of tourist services and destinations for advertising agencies, as well as ensuring the maintenance of their reputation. Determines the target audience for tourist services offering, identifies their requirements as consumers and attitude to the offered services. Engages in developing marketing policy and promoting the brand of tourist destination.
Professional novelty: creation of a brand of domestic tourist destinations on the domestic and world level.
Key competences:
- knowledge in the field of marketing, nuances of tourist destinations promotion.
- knowledge in the field of tourism, geography, history and cultural heritage.
- to understand the psychology of consumers of tourist services.
Over-professional skills
Customer focus
Intersectoral communication
Artistic creativity
Systemic thinking
Project and process management
Environmental thinking
Educational institutions
University "Almaty"
Kazakh American Free University
Ш.Есенов атындағы Каспий мемлекеттік технологиялар және инжиниринг университеті
South Kazakhstan State University. M. Auezova
Turan University
Aktobe Regional State University named K. Zhubanova
Taraz State University named after M.Kh. Dulati
Zhetysu State University named after I. Zhansugurov
Kazakh State Women's Pedagogical University
University of International Business
Kazakh National University. Al-Farabi
Almaty Technological University
Eurasian National University. L.N. Gumilyov
University of Foreign Languages and Business Career
Narxoz University
Pavlodar State University named after S. Toraigyrova
Kazakh Academy of sport & tourism
Companies in which this profession may be in demand
LLP Tourist Center "Golden Caravan"
LLP "Turkestan Elite Tour"
Kan Tengri Expeditions LLP