Brand Manager of tourist destinations

Profession will appear after 2020
01
Tourism

The specialist, who creates a brand of tourist destination, forms a portrait, positioning strategy and concept of promotion (terms of reference) of tourist services and destinations for advertising agencies, as well as ensuring the maintenance of their reputation. Determines the target audience for tourist services offering, identifies their requirements as consumers and attitude to the offered services. Engages in developing marketing policy and promoting the brand of tourist destination.

Professional novelty: creation of a brand of domestic tourist destinations on the domestic and world level.

Key competences:

  • knowledge in the field of marketing, nuances of tourist destinations promotion.
  • knowledge in the field of tourism, geography, history and cultural heritage.
  • to understand the psychology of consumers of tourist services.

Over-professional skills

They understand customer focus as the ability to work with customer requests, the ability of the company and employees to timely determine the desires of customers in order to satisfy them with their products or services with maximum benefit. This competency has become critical to the success of companies, competition for consumers is growing all the time, and all employers want to see customer-oriented employees. In the second half of the 20th century, the concept of an internal client appeared, i.e. an intermediate consumer located further along the production chain within the same company. Possession of this competency allows you to accurately understand the client’s request and offer the most suitable solution for him, as well as to build the production and service process more rationally, eliminating the stages that are not important for the client.

skill

Customer focus

Intersectoral communication consists in understanding technologies, processes and the market situation in various related and non-adjacent industries, cross-functional and cross-disciplinary interaction. More and more advanced products are created at the junction of different industries and specialists need the ability to understand several areas of knowledge at the same time. This competency allows you to learn faster, take the best from different fields, and through this mutual enrichment, ensure development within your field. Those with such competence can create unexpected, unique, breakthrough solutions.

skill

Intersectoral communication

Skills of artistic creativity, the ability to express feelings and emotions in figurative forms, the ability to create your own artistic images, the presence of a developed aesthetic taste. In the future, robots and machines will replace humans in many areas.

The only sphere that is not yet available to machines is the sphere of creativity. Specialists with creative skills will gain an advantage in almost all areas of business.

The emerging trend of personification and individualization of goods and services will continue to develop and the day is not far off when all goods and services will become as personalized as possible. Accordingly, the demand for new creative forms of advertising and marketing that take into account the individual characteristics of the consumer will increase.

skill

Artistic creativity

The ability of a specialist to combine (summarize) particular facts into a big picture, build hierarchical levels for understanding various situations (economic, political, business) and making long-term decisions. An important quality is the understanding of how a change in one element will subsequently affect other elements.

The importance of systemic thinking is increasing due to the acceleration of changes in life, the need to learn new professions, as well as the growing interpenetration of various areas in each other (social networks, economics, politics, production, etc.).

Specialists with systemic thinking skills will be able to solve such problems, make strong long-term decisions in the context of rapid changes in the economy, diagnose large technical and social systems, make decisions on eliminating the root causes that hinder development, and this skill will allow for the integration of various project teams into a single working organism.

skill

Systemic thinking

Project and process management includes the ability to focus on the project goals, the ability to competently plan and organize team actions for the effective implementation of tasks, the ability to assess existing risks and opportunities for all parties to the interaction. A specialist who has this skill knows how to properly organize the work on the project within the specified funding framework, and is able to correctly distribute the work in order to meet the deadlines set by the project. such a specialist is constantly learning something new, is not afraid to make mistakes, is able to generate new effective ways to solve problems and tasks. the demand for specialists with knowledge and tools in the field of project management will increase, as project activities are considered by companies as the most important factor in their effective development
skill

Project and process management

Environmental thinking is focused on achieving harmony between business and the environment. A business cycle is already developing from creation to disposal of a product, and not just its sale and consumption. Environmental thinking puts health and sustainable development at the top of the list.

The importance of environmental thinking is increasing due to the fact that industrial development has reached the limit and all further models of sustainable growth of society, the economy and business should be built on the basis of mutual interests with nature, the ecosystem, its maintenance and development.

Specialists with environmental thinking skills will be able to solve such problems as: respect for resources, achieving zero emission of harmful substances into the environment, waste management and use of secondary resources

skill

Environmental thinking

Educational institutions

education

Ш.Есенов атындағы Каспий мемлекеттік технологиялар және инжиниринг университеті

https://kguti.kz

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education

South Kazakhstan State University. M. Auezova

https://www.ukgu.kz/ru/fakultety

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education

Aktobe Regional State University named K. Zhubanova

https://arsu.kz/ru/

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education

Taraz State University named after M.Kh. Dulati

https://www.tarsu.kz/ru/

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education

Zhetysu State University named after I. Zhansugurov

http://zhgu.edu.kz/

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education

Kazakh State Women's Pedagogical University

https://kazmkpu.kz/ru/istoriya

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education

University of International Business

https://uib.kz/missiya-universiteta/

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education

Kazakh National University. Al-Farabi

https://www.kaznu.kz/ru

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education

Almaty Technological University

https://atu.kz/

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education

Eurasian National University. L.N. Gumilyov

https://www.enu.kz/ru/o-enu/istoriya-universiteta/

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education

University of Foreign Languages ​​and Business Career

https://ydu.kz/

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education

Pavlodar State University named after S. Toraigyrova

https://tou.edu.kz/ru/

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education

Kazakh Academy of sport & tourism

https://kazast.edu.kz

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Companies in which this profession may be in demand

education

LLP Tourist Center "Golden Caravan"

http://goldcaravan.kz/

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education

LLP "Turkestan Elite Tour"

http://www.elittour.kz/

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education

Kan Tengri Expeditions LLP

https://kantengri.kz/ru/

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